Our Aims

Reduce My Footprint aims to:

• deliver carbon reduction, and deliver social and economic benefits to holiday destinations
  
  
• enable companies and individuals to reduce their climate change impact through information, tools and encouragement
  
  
• be a key part of a climate change strategy for the industry
  
  
• ensure our activities and decisions are relevant and transparent
  
  
• keep the messages as simple and clear as possible
  
  
• maintain a respected Supervisory Board and panel of observers
  
  
• use the Supervisory Board to set policy for Reduce My Footprint on the investment mix
  
  
• avoid carbon savings (units of emissions reduction) being sold more than once whether through RMF or other initiatives
  
  
• use the high level of confidence in the ABTA brand to build confidence and trust in Reduce My Footprint